At present, the "new retail" mode has become the future development trend of the window and door industry. The so-called new retail refers to a kind of business operation mode that the future e-commerce platform will disappear and the online and offline are combined with logistics to produce the " Online + offline + logistics ", which requires that it is an accurate and scene-based experiential service. The required e-commerce platform and the entity retailers cooperate with each other to timely understand consumer's needs through big data. This is for windows and doors industry, in fact, in many aspects there is still much room for improvement; the same time, the strong rise of e-commerce, but also to the development of doors and windows enterprises have brought more challenges. In the Internet era, windows and doors companies want to break the bottleneck in development, how to seize this opportunity?

Doors and windows industry e-commerce marketing status quo

For most consumers, e-commerce is more of a fashion. Browse all kinds of products online shop, "painted bread" to satisfy their own consumer desires, but not many people are fully assured of buying large items such as windows and doors through the Internet. Inability to experience in depth is the main reason for the "tepid" door and window business. On the other hand, the mixed e-commerce market and imperfect market rules have cast a shadow over the development of e-commerce. At the same time, consumers will shift their focus to other places. Needless to say, the quality of doors and windows, it is the basic requirements of online shopping windows and doors, a higher level of demand is provided by the electricity supplier service.

Since the doors and windows companies have been operating e-commerce, the problem of hard to return has been criticized by consumers, but also become a stumbling block to stop the development of e-commerce. Differentiation of doors and windows in the product line has not yet clear the moment, consumers of electricity and more windows and doors will be considered more service-based. Therefore, the most important thing to do now is to overcome the barrier of service.

In addition, most of the doors and windows business e-commerce road delays still can not advance there is a deeper reason, that is, enterprises have to carry out the contradiction between the traditional channels and distributors. The industry believes that physical stores and electricity providers are very different, the traditional channels and electricity providers in reality there are difficult to reconcile the contradictions. E-commerce directly impact the traditional channels, directly damage the interests of dealers, agents.

Door and window industry development

First of all, the product "younger", a considerable number of brands in the promotion of online products, they usually choose younger and more cost-effective products. This is based on consumer groups formed by large-scale shopping mall may be determined by the purchase of shopping sites in the windows and doors of consumers are mostly young and middle-aged, they have a more young state of aesthetic, and to consider the level of cost-effective.